Cookie Policy

1. Definitions

1.1. **Administrator** – Hero AV Spółka z ograniczoną odpowiedzialnością, ul. Stróża Rybna 3, 30-714 Kraków, Poland, Tax ID (NIP): 6793330119, REGON: 541627042, National Court Register (KRS): 0001170485.

1.2. **Cookies** – small text files stored on the User’s device when using the Website, as well as any other similar technologies used to collect information about the User’s activity on the Website. Cookies may originate from the Administrator or from trusted partners of the Administrator.

1.3. **Cookie Policy** – this Cookie Policy.

1.4. **Website** – the website operated by the Administrator at [https://www.soundcorehero.com](https://www.soundcorehero.com).

1.5. **User** – any natural person visiting the Website.

2. Use of Cookies

2.1. The Administrator uses cookies primarily to provide Users with access to the Website and to facilitate their use of the Website.

2.2. The Administrator also uses cookies for analytical purposes – but only if the User consents to such use upon first visiting the Website

3. Types of Cookies

3.1. Cookies used on the Website are classified into the following categories:

1. a) **Essential Cookies** – these are necessary to enable access to the Website and its core functionalities. They do not require the User’s consent. Without essential cookies, the Administrator would not be able to provide services through the Website.
2. b) **Optional Cookies** – used only if the User provides consent. These include analytical cookies that help measure visits and traffic sources. They enable the identification of popular and less popular pages and help understand how Users navigate the Website. This allows the Administrator to improve its performance.

4. Third-Party Cookies

4.1. While using the Website, the User may receive cookies from third-party providers cooperating with the Administrator. The Administrator collaborates with analytics service providers such as Google Analytics by Google LLC. More information about how Google uses User data can be found here:

[http://www.google.com/analytics]

5. Cookie Retention Period

5.1. The Website uses both session and persistent cookies.

1. a) **Session Cookies** – temporary cookies stored until the User leaves the Website or closes their web browser. They help analyze web traffic, identify and resolve technical issues, and enhance navigation.
2. b) **Persistent Cookies** – stored for a period defined in their parameters or until deleted by the User. These cookies help the Administrator remember the User’s preferences and settings to make future visits more convenient or to provide personalized content. Below is a list of cookies along with their retention periods:

– \_utma – 2 years from the last visit to the Website

– \_utmb – 30 minutes from the last visit to the Website

– \_utmz – 6 months from the last visit to the Website

– \_utmv – 2 years from the last visit to the Website

– other cookies – up to 24 hours from the last visit to the Website

6. Changing Cookie Settings

6.1. The Website features a system that allows the User to specify, upon entering the Website, whether they consent to the use of cookies.

6.2. The consent mentioned above applies only to **optional** cookies – it is not possible to opt out of **essential** cookies (see section 3.1.a), as they are required for the Website to function.

6.3. The User’s web browser should provide options to reject, delete, or block specific cookies. Detailed information is available from the browser provider.

6.4. As some cookies are essential for the proper functioning of the Website, changing browser settings may result in improper operation of certain services or complete inability to use the Website.

6.5. The User can always delete stored cookies – typically via a keyboard shortcut such as CTRL+SHIFT+DEL and selecting the appropriate option.

7. Amendments to the Cookie Policy

7.1. This Policy is regularly reviewed and updated as necessary.

7.2. The current version of the Policy was adopted and is effective as of May 20, 2025.